The New Beauty in 2025: Smart and Transformative Cosmetics

The cosmetics industry continues to evolve, and 2025 is shaping up to be a year of innovation and transformation. At Neftis Laboratories, we analyse the key trends that will shape skincare and wellness this year, always in line with our mission to create scientific and effective solutions for all skin types.

Beauty and wellness: a holistic approach

Today's consumer is not only looking for products to improve their appearance, but also for solutions that contribute to their overall wellbeing, without the need to focus on immediate results:

• Integrated longevity and wellness: products that not only care for the skin, but also promote a healthy and balanced lifestyle. The trend is not just to improve the skin when signs of ageing are present, but to prevent them in the first place. Wellness remains at the heart of purchasing decisions. The link between wellness and skin care is stronger than ever.
• Diversity and true beauty: Instead of striving for unrealistic beauty standards, the industry is embracing self-acceptance and authenticity. Brands are promoting a more inclusive representation of beauty that celebrates different ages, skin types, races and genders. This approach has led to the development of products that cater to the diversity of people's needs.
• The power of rest: Sleep is one of the essential pillars of skin regeneration, and nighttime routines are being positioned as the key moment for intensive skin care, with creams and serums enriched with ingredients such as retinol and hyaluronic acid.
• Discreet aesthetic treatments: Consumers are opting for treatments that enhance their appearance in a subtle and natural way. Aesthetic procedures such as mesotherapy, injectables and laser treatments are evolving to offer more natural results.

In line with this philosophy, we have developed a nourishing serum and cream to combat sagging, improve skin density and enhance radiance, using natural ingredients and advanced biotechnology.

• Firming Serum and Cream with Bakuchiol and Bioactive Extracts Serum and cream for mature skin looking to redefine facial contours and improve firmness.

· Contains Bakuchiol, a natural alternative to retinol that reduces wrinkles and improves radiance by stimulating cell renewal without causing irritation.

· A combination of Vitis Vinifera Stem Cells, Black Cohosh Rhizome Extract and Lotus Flower, rich in polyphenols, isoflavones and anthocyanins, helps to plump and revitalise the skin, restructure the lipid matrix and protect it from environmental stress.

· Its enveloping textures and delicate lotus flower fragrance make skincare a relaxing sensory experience.

In addition to the visible benefits to the skin, this range has been formulated with ingredients that have been shown in studies to have a positive impact on emotional wellbeing, promoting feelings of comfort and happiness.

Other key holistic care options include

• Retinol and Retinal: Active ingredients with proven efficacy in reducing wrinkles and improving skin texture and luminosity.
• Hyaluronic Acid Masks: ideal for intensive hydration, providing an instant plumping and freshening effect.
• Nourishing facial oils and balms: formulated with botanical extracts and ceramides to help repair the skin barrier and provide a moment of relaxation.
• Sensorial Facial Mists: Enriched with floral waters and antioxidants, they provide hydration, protection and a boost of well-being throughout the day. This holistic approach not only addresses the needs of the skin, but also promotes emotional well-being, transforming the beauty routine into a true self-care ritual.

Conscious beauty at Neftis Laboratories

At Neftis, we believe that beauty goes beyond appearance: it is a reflection of how we feel. Taking care of your skin is taking care of yourself. In 2025, we remain committed to developing products that respect your skin, your time and the planet.

Want to know more? Contact us at: hello@neftislaboratorios.com